American College of Traditional Chinese Medicine
Gail Mallimson was Interim Marketing Manager at ACTCM and ACTCM's Health Clinic for over 5 months. In that time, she redesigned the user interface of the website, initiated several cross-channel marketing campaigns, attracted high-profile news stories, produced videos and other communications collaterals, and oversaw a rise in AdWords clicks by 50%.
In order to attract new students, Gail designed and implemented advertising campaigns to attract new groups of people to the school. These groups included Veterans - below are sample Facebook postings and a webpage from that campaign.
Below is an article that Gail wrote for the school's alumni magazine. In addition, she contacted press and wrote press releases about Lixin Huang's work to reverse the common misconception that legitimate Chinese medicine practitioners use endangered species' body parts in their medicine. Profiling Ms. Huang in this way resulted in placement in high-profile publications, and an earned media branding of ACTCM as a thought-leader in the field.